About the Role

The Public Relations Officer (Marketing Associate) for Vardha Multispeciality Hospital will be responsible for developing and implementing effective public relations and marketing strategies to promote the hospital's services and brand. The role involves a wide range of tasks, including:

Developing and maintaining relationships with media outlets, community groups, and other stakeholders to generate positive coverage and awareness of the hospital's services

Collaborating with internal teams to create and execute marketing campaigns that drive patient engagement and promote the hospital's services

Analysing data to assess the effectiveness of marketing and public relations efforts, and making recommendations for improvements

Developing and distributing various communications materials, such as press releases, brochures, and social media content

Representing the hospital at community events and trade shows to promote the hospital's services
Responding to media inquiries and providing information to the media as needed

Keeping abreast of industry trends and best practices, and making recommendations for improvements
Managing day-to-day social media communications and maintaining the hospital's website

Acting as a liaison between the hospital and external vendors and agencies

Assisting with the management and coordination of special events and projects

Maintaining good relations with other clinics and doctors and managing referrals

The Public Relations Officer (Marketing Associate) should be a self-starter with strong communication skills, able to build and maintain relationships with internal and external stakeholders. He/she should have the ability to develop and maintain strong relationships with other clinics, hospitals and doctors to ensure that the hospital is receiving referrals and to build a strong network of medical professionals in the area.